Trewince Holiday Lodges

Brief

A total re-brand, new website and rationalisation and updating of brand communications to new and existing customers. Setting the tone for the business for the next trading period.

Background

Trewince is a successful family owned holiday park on the Roseland. It has very loyal regular customers but needed to expand to new markets. They were feeling that the brand was tired and had become confused and diluted as they had introduced new services and upgraded facilities. The business was changing structure and leadership and this evolution needed to be reflected in the brand.

Process

Trewince was super keen and motivated to update their brand and enthusiastic to update their digital systems and communications. Together we developed a brand that references their USP – their location. The visuals were targeted to be dreamily nostalgic for existing customers and inspiring to new customers looking for the peace and natural beauty that Trewince specialises in. We recreated the site map and on-site communications and redesigned the website with upgraded cottage information and a new booking system. There is now a cohesion and quality to their communications that echoes the consistent quality of service they offer. The staff are re-enthused and ready for the future.

Client Response

Emily took the time to listen to us and understand how we function as a company. She captured the essence of who we are in the design she produced, reflecting us perfectly. We are now getting some great feedback from our customers

Kathy Bate, Owner