To create a new brand, website and presentation styling for an innovative psychotherapy programme for medium/large businesses and potentially government departments.
The 4 Ways is a programme utilising the ideas behind sports psychology and making it available to businesses to boost healthy performance at work. Andrew Flack, the psychotherapist behind it, wanted to launch to a wide audience, with visuals that explained the process and the benefits, without confusing or alienating busy managers.
Andrew Flack is an established psychotherapist, with experience across a wide range of therapies. He developed The 4 Ways but was unsure how to bring it to market. We created a brand that had a corporate feel but also an empathetic edge. His clients are forward looking businesses who need the reassurance that the product is based on tested techniques and an experienced professional, whilst also being inspired by the new thinking behind the programme. The website has authority and tiered information to allow people to read as much, or little, as they need. The brand rolled across the online presentations needed for the digital delivery of the programme and also the face-to-face presentation materials.
