To create a brand that would be flexible enough to operate across various European territories within the healthcare sector. Offering diverse services both supporting Health Services, individual doctors and working direct to patients.
Frontière Médicale Europe is a company that helps develop medical devices and supplies, brings them to market and distributes them. With clients across Europe increasing and the opportunity to bring treatments direct to patients, the brand was too static, unable to flex with the expansion and struggling to accommodate the considerable legal and ethical requirements of the growing business.
Initially the parent brand needed to be established, creating authority, promoting confidence and providing a solid foundation for the business to grow. Within the brand there had to be space to create logo versions for individual territories (required by local regulations). This part of the brand was business to business, targeted at healthcare professionals of all levels. Once established the brand had to develop to a retail arm, aimed at the general public in need of help with varicose vein treatments. This needed to have a very different tone, much more approachable and friendly, but retain a brand family feel within the look. A full pack of materials was created for the individual surgeries offering the service from signage and publicity to consent forms and medical information.
