A re-brand and re-focus of the expanding business with full implementation through guidelines and graphic styling
Claire Wilson was an established stills Photographer ready to take her business up a gear. She wanted to expand her offering to include moving image and relaunch the business to maximise this new offering, and to engage new markets
Claire and I worked to redefine her business and reset her brand values and objectives taking into consideration what she has achieved over the years, the changes in the business she is in and her ambition for the future. I created visuals that reflected her love for, and work in, nature – an area she wants to focus on and expand going forward. The final brand needed to give her more authority, based on her experience, and more latitude to create imagery flexibly. The brand was created to be able to accommodate everything she wants to do in the next few years from commercial photography and videography to diversifying into creating her own YouTube adventure channels, teaching and mentoring.
Emily is highly skilled at being able to bring to life a brand through her design work. Taken from the ideas, thoughts and values that she so adeptly pulls from you and your business plans. She is a joy to work with, and creates amazing results. While I have not yet completed the progression from my old brand to the new, her work has breathed a life into the future of my business. I highly recommend working with her.
